Alexander was the student of the storied Greek thinker Aristotle. He was intelligent, quick to discover and very well check out. His character specified charm, and his fascination with success allowed him to dominate most of the world at the time. He left a considerable tradition beyond his conquests as he founded some twenty cities that bore his name.
Under his rule, Greek culture spread from West to East as the Persian Empire was up to his armies. Alexander became an icon, versus which all future military leaders would desire be measured. Even today, military colleges throughout the world still teach his techniques and tactics.
Dawn of a Brand
It protests the backdrop of the historical Alexander the Great, his accomplishments and self-control, that the Alexander watch brand was born.
Alexander timepieces exude character, resiliency, and withstanding magnetism, just like their namesake. Supreme confidence surrounds the user as these watches accompany her on everyday journeys.
These timepieces integrate the very best in watchmaking heritage with modern technology and contemporary visual sensibilities. They remain real to tradition, yet are fitted with an included dimension of prevailing design and stylish character. Constructed with a signature behavior, they are a bold statement worldwide of wristwatch style.
Alexander manufactures its luxury watches in Biel, Switzerland. The ancient town of Biel/Bienne, the city of Swiss watchmaking, lies at the eastern end of Lake Biel, at the foot of the Jura in the delightful Lake Region of Switzerland in the canton of Bern. It is here where the Swiss craft of watchmaking is still promoted and advanced.
The Alexander blueprint worries quality workmanship and modern aesthetics. We take pride in our ongoing quest to constantly design, develop, make and put together charming watches.